BetFred Privacy Policy

At BetFred Casino, we are committed to protecting your privacy and safeguarding the personal data you share with us. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, use the BetFred app, or interact with our services as Petfre (Gibraltar) Limited, trading as Betfred, registered in Gibraltar under company number 99314. We encourage you to read this policy carefully before creating a BetFred account or using any of our products, including our sportsbook, BetFred bingo, and casino games.

Information We Collect

We collect personal information when you register for a BetFred casino login, deposit funds, place bets, or contact our support team. Our aim is to gather only what is necessary to provide a safe and compliant gambling experience.

• We collect identity details such as your name, date of birth, and residential address during registration and verification.
• We record contact information, including your email address and phone number, so we can communicate with you about your betfred login my account details, promotions, and account activity.
• We gather financial information, including payment card details or bank account information, to process deposits and withdrawals via Visa, Mastercard, Apple Pay, Instant Banking, and BACS.
• We track your gaming and betting activity, including stakes, wins, losses, and the games or sports markets you engage with, to manage your account and detect Prohibited Practices.
• We store technical data such as your IP address, device type, browser information, and location data when you use the bet fred app or our website.
• We may record calls and retain correspondence when you contact our customer support team via live chat or post.

How We Use Your Data

We use your personal data for a variety of legitimate purposes connected to operating BetFred Casino responsibly and in accordance with our licensing obligations under the Gambling Commission of Great Britain and the Government of Gibraltar.

• We use your information to verify your identity, age, and location, ensuring compliance with anti-money laundering and responsible gambling requirements.
• We process your data to manage deposits, withdrawals, and any betfred promo code or betfred casino promo code you redeem.
• We analyse your activity to personalise offers, including our betfred sign up bonus, betfred free spins, and other betfred casino bonuses.
• We use your contact details to send you updates about betfred promotions, new betfred casino games, and important account notices, where you have consented to receive marketing communications.
• We monitor account behaviour to detect fraud, duplicate accounts, chargebacks, or the use of a VPN to disguise your location, all of which are considered Prohibited Practices.
• We may share aggregated or anonymised data with our group companies and payment providers to improve our services and prevent misuse.

Legal Basis for Processing

We process your personal data under several lawful bases recognised by UK and Gibraltar data protection law, including the performance of our contract with you, compliance with our legal and regulatory obligations, and our legitimate interests in preventing fraud and maintaining a secure platform. Where we rely on your consent, such as for marketing emails about our betfred casino promotion code offers, you may withdraw that consent at any time.

Sharing Your Information

We do not sell your personal data. However, we may share your information with trusted third parties where necessary to operate BetFred Casino effectively.

• We share data with regulators, including the Gambling Commission and the Gibraltar Gambling Commissioner, as required by law.
• We work with GAMSTOP, GamCare, and GambleAware to support responsible gambling initiatives, and we may share relevant account information with these organisations where appropriate.
• We use payment processors to handle transactions made through Visa, Mastercard, Apple Pay, and BACS, and these providers receive the data necessary to complete your payment.
• We share information with fraud prevention agencies and the International Betting Integrity Association to protect the integrity of our sportsbook and casino betfred products.
• We may disclose data to law enforcement or legal authorities when required by a legal or regulatory instruction.

Cookies and Tracking Technologies

We use cookies and similar technologies on our website and within the betfred app to enhance your browsing experience, remember your preferences, and analyse how you use our platform. Cookies also help us recognise you when you return to complete your betfred login and access account features. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including meeting our regulatory obligations under our gambling licences. Typically, we keep account and transaction records for a minimum period required by law, even after you close your BetFred account, to satisfy audit, tax, and anti-money laundering requirements.

Data Security

We take the security of your personal data seriously and have implemented technical and organisational measures to protect it from unauthorised access, loss, or misuse. Our systems are regularly reviewed, and we work with accredited partners, including the NCC Group, to maintain robust security standards across our proprietary platform following our significant technology migration.

Your Rights

Depending on your jurisdiction, you have certain rights regarding the personal data we hold about you. We are committed to respecting these rights and responding to your requests promptly.

• You have the right to request access to the personal data we hold about you.
• You may ask us to correct any inaccurate or incomplete information in your account.
• You can request that we delete your data, subject to our legal and regulatory retention obligations.
• You have the right to object to or restrict certain types of processing, including direct marketing.
• You may withdraw consent for marketing communications at any time by updating your preferences or contacting our support team.

To exercise any of these rights, you can reach us at support@betfred.com, and our team will assist you with your request.

Responsible Gambling and Data Protection

We integrate data protection into our responsible gambling framework. Where you set deposit limits, self-exclude through GAMSTOP, or engage with our Take Time to Think tools, we process this information solely to support your wellbeing and ensure compliance with our licensing conditions.

International Data Transfers

As BetFred Casino operates across the United Kingdom, Gibraltar, and other markets, your data may be transferred outside your home country. When this occurs, we ensure appropriate safeguards are in place, consistent with applicable data protection laws.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page periodically. Continued use of BetFred Casino, including the betfred casino app and betfred casino online platform, after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about how we handle your personal data, or if you wish to exercise your rights, please contact us at support@betfred.com or write to us at our registered office: 5.2 Waterport Place, 2 Europort Avenue, Gibraltar GX11 1AA. We are here to help and will respond to your enquiry as promptly as possible.